Stephen Zarick, CEO VO Group
Do you or your sales people hear the words in this soft economy “I have no budget?”
If your offering has a strong financial play, do you let these words slow you down, or do you actually welcome them? I walked the floor of a trade show recently and I hear many attendees say the words “I want…..but how can we figure out how to pay for it?”
Many people may want your offering, it’s your job to help them figure out how to pay for it….if they say they have no “allocated” budget.