Lead Generation

Supply Chain – Intralogistics

How do you find Sales Opportunities in Supply Chain?
How does Lead Generation work for you in the Supply Chain, Intralogistics & Logistics space?

Cold Calling: The Outbound Method
Have you attempted to sell into the Supply Chain and Logistics space by cold calling or prospecting, yet had dismal results?
Have you lobbed an average of over 10 calls into a prospect and gotten nowhere?

The Supply Chain space, Wholesales/Distribution space, is growing every day.
With direct to consumer and eCommerce on the rise, Supply Chain and Logistics is a growing market.

Supply ChainNeed: We know Supply Chain and Transportation “needs” your offering.
All of these Distribution Centers are under pressure to produce more with less.
They are all under pressure to be competitive.
Most very likely need what you are offering.
Why do they not answer your phone call?
Why do they not respond to your email? Or voice mail?


Why? Why do they not return my phone call?
Most prospects do not return phone calls. Why?
Because most phone calls and/or voice mails have similar symptoms:
– The message is not to the point.
– The sales message is too long.
– The voice mail is too long.
– The message does not hit the financial play.
– Your message is too much about YOUR offering.
– Your message does not focus on the problem, rather it’s focused on YOUR solution.

It’s Not about Us. It’s about Them.Logistics

Most people get too many cold calls and emails in their day.
Most people think the following subliminally when there is a sales call:
– Why did you call me?
– How much time will this take?
– How much does it cost?

Again, it’s about THEM, not your solution.

WE Statements
If most of your email sentences start with the word WE…this is the start of the problem.
It’s NOT about us.

If most of your voice mail message starts with WE do this, WE offer that…again, this is why no one is returning your phone call.

There are more effective ways to leave a voice mail.
There are effective ways to state your message in 20 seconds or less.
There are sales strategies that get people to return your phone call.

No matter what Hubspot says, Cold Calling is NOT Dead.
Cold Calling into Supply Chain and Logistics can work and does work.